Privacy Declaration

Data protection

1) Basic information on data processing

This data protection declaration explains how we use personal data within our online offer and for what purpose this is done.

You can retrieve this information on our website at any time.

We take the protection of your personal data seriously and treat your personal data confidentially and in accordance with statutory data protection regulations. We collect, use and save personal data exclusively within the framework of the provisions of data protection laws. These are in particular the General Data Protection Regulation (GDPR), the Federal Data Protection Act-New (BDSG-New) and country-specific data protection laws. Specifically, this means that we will only use your data if this is legally permitted. This means that we may process your data if the data processing is necessary or required by law to provide our services (e.g. processing inquiries), your consent has been given, or if it is due to our legitimate interests (economic operation of our business and the security of our online offer) is justified to process the data.

The terms used, such as “personal data” or their “processing” correspond to the definitions of the GDPR.

2) Responsible

The person responsible for data processing is:

HDE Trade Services GmbH, Am Weidendamm 1A, 10117 Berlin, phone +49 (0) 30 726 250 93, fax +49 (0) 30 726 250 79,,

3) Legal bases

We point out that the following legal bases exist for the processing:

  • Consents Art. 6 Paragraph 1 a) and Art. 7 GDPR.
  • Processing to fulfill our services, implementation of contractual measures, Art. 6 Paragraph 1 b) GDPR.
  • Processing to fulfill our services, implementation of contractual measures, Art. 6 Paragraph 1 b) GDPR.
  • Safeguarding our legitimate interests, Art. 6 Paragraph 1 f) GDPR.

4) Transfer of data to third parties and third party providers

We only pass on your data to third parties within the framework of the legal requirements, for example if this is necessary for contractual purposes on the basis of Art. 6 Paragraph 1 b) GDPR or on the basis of legitimate interests according to Art. 6 Paragraph 1 f) GDPR is justified.

If we use third parties to provide our online offer, we will take suitable legal precautions as well as appropriate technical and organizational measures so that we can ensure the protection of your personal data.

5) Collection and Use of Data

We collect and use personal data of each user as far as this is necessary so that the user can use our online offer. This includes, in particular, features for identifying the user and information about the beginning and end as well as the scope of the use of our online offer.

We collect a range of general data and information every time our online offer is accessed. These general data and information are stored in the server’s log files (see number 7 of this data protection declaration).

6) Security

We maintain technical and organizational measures so that we can guarantee data security. We would like to point out, however, that data transmission over the Internet (for example when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

7) Server logs

On the basis of our legitimate interests within the meaning of Art. 6 Paragraph 1 f) GDPR, we collect data about every access to the server on which our online offer is located (so-called server log files). Your browser automatically transmits these server log files to us. The data collected in this way include the date and time of access, location, country, state, region, city, the URL (Internet address) of the referring website, the file accessed, notification of successful access, the browser type and browser version as well Information about the user’s operating system. We use this information exclusively for statistical purposes and for internal analysis purposes, such as improving the offer. These data cannot be assigned to specific persons. This data will not be merged with other data sources.

Something different applies if you use our log-in area. You will find further explanations on this under number 11 of this data protection declaration.

8) Cookies

Cookies are used in our online offer in order to make the offer attractive and to enable the use of certain functions. Cookies are small text files that are stored on your computer and enable your browser to be recognized. They also serve to determine the frequency of use and the number of users of our website.

So-called “session cookies” are used on our websites, which are only temporarily stored for the duration of the use of one of our Internet pages and then automatically deleted.

In addition, so-called “permanent cookies” are used to record information about users who repeatedly use our online offer. With the help of “permanent cookies” we can recognize users and offer them the best possible use of our Internet offers.

Changing the browser settings can prevent cookies from being stored on the computer of the users of our website. The storage of cookies can be prevented by selecting “do not accept cookies” in the browser settings. This can limit the functionality of our online offer.

9) Matomo (formerly PIWIK)

We use Matomo, an open source software for statistical analysis of user access. At Matomo, the user’s IP address is shortened before it is saved. However, Matomo uses cookies that are stored on your computer and that enable an analysis of the use of our online offer. We can create pseudonymous user profiles from the processed data.

We process the data for range analysis with Matomo in accordance with Article 6 Paragraph 1 f) GDPR for a legitimate interest, namely the interest in the optimization and economic operation of our online offer.

If you do not agree to the storage and evaluation of this data from your visit, you can object to the storage and use at any time under the following link This is done by clicking the check mark under “You are currently opted in. Click here to opt out.” remove. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo does not collect any session data. Warning: If you delete your cookies, this means that the opt-out cookie will also be deleted and may have to be reactivated by you.

10) Contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent (with the exception of the processors who help us to provide our online offer).

The processing takes place on the basis of Art. 6 Paragraph 1 b) GDPR.

11) Use of the log-in area

If you want to use our log-in area, you have to register. To do this, you must first specify whether you belong to an approved user group. Then you register by entering your e-mail address and, if applicable, a password of your choice and, if applicable, other data that emerges from the input mask.

If you use the log-in area, we will save the necessary data to make our log-in area available to you. Based on your registration and the server log files, we can see in which form the registered user has used the log-in area.

The processing takes place on the basis of Art. 6 Paragraph 1 b) GDPR.

12) Newsletter

If you are registered for our log-in area, we will use your email address to send you a newsletter. With the newsletter we inform you about news about our products and services.

According to Article 6 Paragraph 1 f) GDPR, due to our interest in direct advertising, we are entitled under data protection law to use your email address for a newsletter.

You can cancel the receipt of our newsletter or withdraw your consent at any time. If you do not wish to receive any further newsletters, please let us know by e-mail to the following address:

Please enter “Unsubscribe from newsletter” in the subject line.

13) Rights of the data subject

If the legal requirements are met, you are entitled to rights according to Art. 15 to 22 GDPR. These are your rights to information, correction, deletion, restriction of processing and data portability.

You also have the right to object to processing based on Art. 6 Paragraph 1 f) GDPR and thus our legitimate interests.

You can revoke your consent for the future.

14) Right to lodge a complaint with the supervisory authority

According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

15) Deletion of data

The data stored by us will be deleted as soon as the data is no longer necessary for the purposes intended and the deletion does not conflict with any statutory retention requirements. The statutory retention periods are six years according to § 257 HGB for trading books, inventories, commercial letters, opening balance sheets, etc. and ten years according to § 147 AO for books, records, receipts and other tax-relevant documents.